Website Redesign Cost Breakdown: Budget & Timeline Guide

Is your website outdated, slow, or not converting visitors into customers? A website redesign might be exactly what you need. But what does it cost, and how long does it take? This guide breaks down everything you need to know.

Website Redesign Cost Ranges

Minor Refresh: $1,500 - $3,500

What's included:

• Visual updates (colors, fonts, images)
• Content refresh
• Mobile responsiveness improvements
• Basic SEO updates

Timeline: 2-4 weeks

Best for: Sites that are functional but look dated

Moderate Redesign: $3,500 - $8,000

What's included:

• Complete visual overhaul
• Improved user experience (UX)
• New page layouts
• Content strategy and rewrite
• Performance optimization
• Enhanced SEO

Timeline: 4-8 weeks

Best for: Sites that need both visual and functional improvements

Complete Overhaul: $8,000 - $20,000+

What's included:

• Full redesign from scratch
• New site architecture
• Custom functionality
• Platform migration (if needed)
• Advanced integrations
• Comprehensive content strategy
• Conversion optimization

Timeline: 8-16 weeks

Best for: Sites that are fundamentally broken or businesses undergoing major rebranding

What Factors Affect Redesign Costs?

1. Site Size and Complexity

A 5-page site costs far less to redesign than a 50-page site. Ecommerce sites with product catalogs cost more than simple informational sites.

2. Content Requirements

• Using existing content: Lower cost
• Editing existing content: Add $1,000-3,000
• Creating all new content: Add $2,000-7,500

3. Platform Migration

Staying on the same platform (e.g., WordPress to WordPress) is cheaper than migrating platforms (e.g., Wix to custom Next.js), which can add $2,000-5,000.

Wondering about different platform options? Read our comparison guide.

4. Custom Features

Each custom feature adds cost:

• Advanced forms: $500-1,500
• Member portals: $2,000-5,000
• Booking systems: $1,000-3,000
• Custom integrations: $1,000-5,000 each

5. SEO and Migration Strategy

Proper SEO during a redesign is critical to avoid losing search rankings. Professional SEO migration adds $1,000-3,000 but protects your organic traffic.

The Website Redesign Process

Phase 1: Discovery & Strategy (1-2 weeks)

• Audit current site performance
• Identify pain points and opportunities
• Define goals and success metrics
• Competitive analysis
• Create project roadmap

Phase 2: Design (2-4 weeks)

• Wireframes and site architecture
• Visual design mockups
• Revisions based on feedback
• Final design approval

Phase 3: Development (2-6 weeks)

• Build out pages and functionality
• Content integration
• Mobile optimization
• Performance optimization
• Testing across devices and browsers

Phase 4: Launch & Post-Launch (1-2 weeks)

• SEO migration and redirects
• Final testing
• Launch
• Monitor performance
• Fix any issues

Signs You Need a Website Redesign

• Your site looks outdated (more than 3-5 years old)
• Not mobile-friendly
• Slow load times (over 3 seconds)
• High bounce rates
• Low conversion rates
• Difficult to update content
• Not ranking in search engines
• Doesn't reflect your current brand

How to Budget for Your Redesign

Rule of thumb: Plan to invest 2-5% of your annual revenue in your website. For most small businesses, this means $3,000-10,000 for a quality redesign.

Remember: your website is often your most important marketing asset. A well-executed redesign typically pays for itself within 6-12 months through increased conversions and sales.

Get Your Custom Redesign Quote

Every website is unique, and so are redesign needs. Schedule a free consultation to get a detailed quote and timeline for your specific project.